Wiltshire Ham & Mature Cheddar Croissant (UK Price, Calories & Allergens 2026)
Priced at £4.85 and weighing 116g, the Wiltshire Ham & Mature Cheddar Croissant positions itself as a buttery savoury pastry targeted at breakfast occasions. With 370 calories per portion, it offers a satisfying start to the day without veering into a heavy meal or a light snack territory. The combination of matured cheddar and cured Wiltshire ham delivers a rich yet balanced flavour that speaks clearly of traditional British breakfast tastes.
Not suitable for vegetarians or vegans, it contains wheat, egg, and milk allergens, crucial information for those managing dietary restrictions. Its ingredient profile emphasises ham and cheese as the dominant influences on taste, supported by an all-butter croissant that contributes a subtly rich backdrop.
| Nutrient | Per 100g | Per Portion (116g) |
|---|---|---|
| Energy (kcal) | 319 | 370 |
| Energy (kJ) | 1334 | 1547 |
| Carbohydrates (g) | 29 | 33 |
| Sugars (g) | 4.7 | 5.5 |
| Fat (g) | 17 | 19 |
| Saturates (g) | 11 | 12 |
| Fibre (g) | 1.4 | 1.6 |
| Protein (g) | 13 | 15 |
| Salt (g) | 1.4 | 1.6 |
Key Points to Consider
- A single croissant weighs 116g and contains 370 kcal, making it moderately filling for a breakfast option.
- Protein content is noteworthy at 15g per portion, supporting morning energy needs.
- High in saturated fat (12g) and salt (1.6g), reflecting the indulgent ham and cheddar components.
- Sugars are relatively low at 5.5g, indicating a savoury profile rather than sweet.
- Not suitable for vegetarians due to Wiltshire ham and does not meet vegan standards.
- Contains key allergens: wheat, milk, and egg – important for allergy-aware consumers.
Understanding the Product Format and Appeal
The Wiltshire Ham & Mature Cheddar Croissant is a savoury breakfast pastry with a classic European inspiration. The all-butter croissant base offers a rich, indulgent pastry experience which is typical of morning bakery items. This item fits well into breakfast menus where a quick, tasty, and satisfying meal is desired without the heaviness of a full cooked breakfast.
Flavour Profile Anchored by Ham and Cheddar
The taste is distinctly shaped by the Wiltshire cured ham and mature cheddar cheese. The ham, comprising 25% of the filling, brings a pronounced savoury saltiness enhanced by the mild sweetness of demerara sugar used in curing. Meanwhile, the mature cheddar adds a sharp, creamy depth that complements the saltiness of the meat. The croissant dough itself, rich with unsalted butter and egg, supports these flavours without overpowering them.
Nutrition and Portion in Practical Terms
At 370 calories, this croissant serves as a nutrient-dense breakfast choice that provides a balance of carbohydrates for energy and protein for muscle support. The 19g of total fat, including 12g saturated, alongside 1.6g salt, attests to its richer profile, typical of ham and full-fat cheese in pastry. It offers 15g of protein per portion, making it more substantial than many lighter breakfast pastries.
Given the portion size and nutrition, it can be seen as fitting for those seeking a more filling start to their day, suitable for individuals with moderate to high morning energy requirements.
Who Might This Suit?
This croissant is aimed at breakfast eaters who appreciate a classic savoury pastry loaded with traditional ham and cheese flavours. It suits non-vegetarians looking for a convenient, handheld option that feels more substantial than a simple bread roll but less heavy than a cooked meal. Due to the allergens present, it is not appropriate for those with wheat, milk, or egg allergies, nor for vegetarians or vegans.
Important Allergen and Dietary Information
Contains wheat, egg, and milk allergens which are integral to the croissant and filling composition. This makes it unsuitable for people with allergies to gluten, dairy, or eggs. The inclusion of Wiltshire cured ham excludes it from vegetarian diets. It is important to consider these allergies and dietary restrictions before ordering.
Frequently Asked Questions
Disclaimer
Prices shown are typical UK menu estimates for 2026 and may vary by store location, promotions, delivery services, or eat-in vs takeaway pricing. Nutritional values are based on standard drink configurations and may change depending on size, milk choice, extras, or recipe updates made by the brand.