Jammy Shortbread (UK Price, Calories & Allergens 2024)
At £2.85 for a 50g portion, the Jammy Shortbread offers a compact yet indulgent treat that carries 238 calories per serving. This biscuit-style snack combines a buttery shortbread base with a notable jammy centre, making it a distinctly sweet and rich option on the Costa food menu.
The shortbread is made with salted butter and wheat flour, creating a rich, crumbly foundation, while the strawberry jam filling introduces a bright, fruity contrast. With 14g of sugars and 6.6g of saturated fat each portion, it leans towards a dessert-style indulgence rather than a light snack or meal substitute.
Vegetarians will find this item suitable, but it contains wheat, milk, and traces linked to tree nuts, so those with allergies should be cautious. The Jammy Shortbread’s combination of sweetness and richness means it fits best as a comforting grab-and-go treat for those looking for a moment of indulgence during the day.
| Nutrient | Per 100g | Per Portion (50g) |
|---|---|---|
| Energy (kcal) | 475 | 238 |
| Energy (kJ) | 1995 | 997 |
| Carbohydrates (g) | 69 | 35 |
| Sugars (g) | 28 | 14 |
| Fat (g) | 21 | 10 |
| Saturates (g) | 13 | 6.6 |
| Protein (g) | 3.5 | 1.8 |
| Salt (g) | 0.53 | 0.27 |
Quick Takeaways
- The price of £2.85 reflects a modest portion suited for a quick sweet snack or dessert.
- Each 50g serving carries 238 calories, with 10g of fat, 6.6g saturates, and 14g sugars.
- Strawberry jam and salted butter are the primary flavour contributors, providing a balance of fruity sweetness and buttery richness.
- Suitable for vegetarians, but contains wheat, milk, and tree nut traces—important for allergy considerations.
- Likely to appeal to those seeking a rich, sweet treat rather than a filling lunch or breakfast item.
A Classic Biscuit-Style Indulgence
The Jammy Shortbread is a biscuit format food designed to deliver a straightforward sweet indulgence. It is neither a savoury snack nor a significant meal substitute but instead sits firmly in the snack or dessert category. The shortbread is clearly the canvas here, using salted butter at 25% to create a rich, crumbly base that contrasts with the jam filling’s vibrant sweetness.
How the Jam and Butter Shape the Taste
The defining ingredient is the strawberry jam, which makes up 20% of the portion and includes strawberry puree concentrate alongside sweeteners and acidity regulators to deliver a distinctly fruity taste. This centre balances the buttery shortbread without overpowering it, offering a classic flavour combination familiar to many. The salted butter adds a creamy, savoury note that helps lift the overall profile beyond simple sweetness.
Nutrition Insight: Portion and Energy Considerations
With 238 calories per 50g, the Jammy Shortbread offers a satisfying energy boost suitable for an afternoon sweet break or a quick snack when you want something richer. The fat content is moderately high, especially saturated fat at 6.6g, reflecting the butter’s role. Meanwhile, the 14g of sugars suggest a definite sweetness level that will satisfy those craving a sugary hit. Protein is low at 1.8g and salt is minimal at 0.27g, so it’s not aimed at being a filling or balanced meal replacement.
Who Will This Suit?
This treat fits well for those who enjoy a rich, sweet snack with familiar flavours of butter and fruit. Its vegetarian suitability broadens its appeal, but it is not appropriate for vegans due to the butter content. Allergy-conscious customers need to be mindful of the presence of wheat, milk, and tree nut traces, which are clearly marked. Overall, this item is best for a dessert-like choice rather than a substantial food option.
Practical Allergen and Dietary Information
Wheat and milk allergens are present due to the flour and butter in the shortbread. Additionally, there is a tree nut source listed, likely a cross-contamination risk, so anyone with nut allergies should avoid this product. It carries vegetarian suitability but is not vegan-friendly given its butter content.
Frequently Asked Questions
Disclaimer
Prices shown are typical UK menu estimates for 2026 and may vary by store location, promotions, delivery services, or eat-in vs takeaway pricing. Nutritional values are based on standard drink configurations and may change depending on size, milk choice, extras, or recipe updates made by the brand.